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CREATIVE DIRECTOR
BRAND EXECUTIVE
UNION PACIFIC 150
Building America. For a century and a half.
ASK: Celebrate 150 years of the world's largest railroad.
RESTRICTIONS: Stay on a minimal budget, lean into what we'll be not just what we are, and do not mess with the brand.
IDEA: What if we worked the shield into our iconic mark add on and spoke to our incredible history through the vast reach of our big touch points and our little ones.
THE MUSEUM
Know why every highway has a town about every 40 miles? Because that's how far a steam engine could travel before it needed more water. When we say Union Pacific builds America, we mean more than Omaha and San Francisco. It's quite literally every stop in between. So our commemorative museum was built to start at the College World Series in Nebraska and then stop at every single one of those small towns, celebrating the descendants of the Americans who built us.
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