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CREATIVE DIRECTOR
BRAND EXECUTIVE
GEEK SQUAD: DOWN & DIRTY
Geek Squad offers 24/7 support 365 days a year, but our contract with Von Miller has only four more hours to use in the next seven days!
"What can you do with it?"
"I can fly to Denver with an improv actor friend of mine where we'll rent a house on Von's off day and shoot a little script about him making a 365 day calendar. We'll pull a drop in the garage and shoot him gesturing in a bunch of weird ways so we can photoshop later. See if there's an animal wrangler available. Have them wrangle some animals. Don't worry, it'll be great."
THAT WAS STUPID
Yeah. And it worked. We pulled the whole thing together in two weeks, ran it on social media with minimal spend, and, from a KPI perspective, it became the highest performing campaign in the company's history.
We don't have to overthink this stuff.
HIGHEST
PERFORMING KPIS
IN COMPANY'S
HISTORY
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